Understanding Social Media Marketing

understanding social media marketing

Are you looking for ways to build solid and effective marketing? Perhaps you want would want to maximize the use of social media platforms to generate leads?

Let me walk you through the nitty-gritty of social media marketing! I’ll discuss the important elements, the factors that drive conversion, and the breakdown of what possible aspects you’ll need to spend money on.

What Is Social Media Marketing

Social media marketing is an important facet of digital marketing. It comprises of the strategies done on social media platforms to spread brand awareness, promote products and services, as well as to effectively convert your audience into loyal customers.

According to buffer.com, it is defined as:

”The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.”

It is quite impressive how marketing has evolved into a complex matrix of strategies. There is no strategy that fits all, what works for other businesses may not work for you. Having an understanding of what social media marketing is all about will let you have the leverage you need.

The Important Elements of Social Media Marketing

If you’ve been wondering why all your social media promotions are not attracting people, perhaps you’re not doing it right. It is a must to learn about the smallest details to make sure you are creating an advertisement that will attract your target audience. 

This is the breakdown of the factors you must consider before proceeding to create campaigns on Facebook or Instagram.

1.Identify Target Audience

If you’ve been reading my blog, you may have noticed how I always remind you to decipher your target audience. 

Knowing who they are, where they are, or how your products and services can relate to them is necessary. When you are aware of all that, it will be easier for you to formulate a strategy that can successfully entice them of what you have to offer.

You can even identify the target audience through competition and generations.

2.Marketing Strategy

In terms of developing marketing tactics, crossing your fingers and hoping for the best won’t work. Craft a plan before paying for a campaign! It is a must that you know what your goals are and how you can achieve them.

Give it a lot of thought before taking any action. As much as possible, jot them down or document all of it.

Have a checklist of the goals you have for your business. Create an outline of how you can attract customers and lead them into a buying decision. Find what other outlets you can utilize to make all these happen.

3.Creating Content

When you have a definite profile of your target audience, it will be easier to create content. 

Keep in mind to incorporate necessary attachments. The images and videos must have relevance to your content.

Now that more people are on their phones, if you have a website, make sure that it is optimized for mobile responsiveness. 

Social Media Marketing Mobile responsiveness

4.Tools

Use the necessary tools for organization, analytics, and anything that can help you have an overview of everything.

You can use apps like Trello to get your project started. It is an efficient tool that can assist you in scheduling your tasks.

When you own a website, sign up to Google Analytics and Google Console. These are absolutely free.

5.Advertisement

Promoting your blog posts through social media is a great way to gain traffic to your website. We can’t always rely on organic traffic to do the trick.

Note that advertising can cost you. Providing the right content tailored specifically for your target audience is key to effective marketing. 

6.Track And Measure Metrics

Evaluate the response your content is gaining. Is it receiving the traction you were aiming for? Has it completed your marketing goals?

If it’s not getting any attention, review it thoroughly. Find out what factors are causing such an issue. You can compare the current article to the previous ones that have drawn a lot of traffic.

track measure and analytics

7.Adjust

It is necessary to adjust content depending on the data it gathered. Remember that it takes 6 months to 1 year to build up data. After that period, make sure to check in with your analytics and see if your social media marketing has made an impact.

That’s when you can see if there are contents that need adjustments.

8.Listen to Feedback

When your audience is engaging with any of your content, make sure to respond to them. In order to prove that you care about what they think, listen to their feedback, and see what you can do about it. 

Be open to suggestions. Perhaps they have mentioned that they want to see a specific type of content. Then do it.

Different Aspects that Drives Conversion On Social Media

As entrepreneurs, we all aim to convert our audience into customers. With social media, there are tons of ways to effectively do that. Considering that every little detail is important, you must review every content that you produce.

Plus, one factor that people love is when brands hop on social media trends. Apparently, these trends are constantly changing, and keeping up with them could be a little troublesome. But, you’ll know for sure that doing so is a powerful way to attract customers.

1.Images

No matter how well-written your content is, if it has no photos, do not expect people to interact with it. People are more inclined to engage with content that has relevant images. Make sure that you provide high-quality visuals on blog posts and even on campaigns.

2.Videos 

Video marketing is definitely a trend that won’t lose its hype. Even if this can be costly to produce, it is another effective factor in gaining engagement.

3.Ephemeral Content

I’m sure you’ve heard about Facebook and Instagram stories! These are contents that are up for a limited time. It can be a photo or a video. Even though it is limited to 24 hours, social media users are always looking forward to ephemeral content from different brands. 

This is an easy way to attract customers!

4.Influencers

This can be an expensive option but hiring influencers or celebrities can help you gain customers easily. People nowadays rely on the recommendations of others before making a purchase decision. You can take advantage of this by letting influencers promote your products and services.

The Social Media Budget Breakdown

As business owners, we will always have to spend on matters that we assume are beneficial for our business. It’s not enough to just perceive that something can be useful and just hope that at the end of the day it gives us the results we want. 

Identify which are worth spending on and eliminate anything that are costing you more than it’s giving you. In terms of social media marketing, expect that you’ll have to allocate money for it. It is also important to remember that not because you spent a lot on a campaign, it will generate all the customers you can imagine.

That’s why you must not skip the important elements of social media marketing and the factors that drive conversion. When you have understood all that, developed a plan it’s time to prepare your budget for it!

Note that the budget can depend on the size of your business. You are not expected to immediately splurge on advertising campaigns as soon as your website is established. Consider your financial capacity and set-aside what you can allot for your social media budget.

But, here’s a tip. Most businesses, allocate 5-15% of annual revenue for their marketing needs. 

For instance, you come up with an amount for your marketing, you can allocate 35-45% of it to digital marketing. And 15-25% to social media marketing.

This is just a list of what factors of social media marketing you’ll need to spend money on:

1.Strategy

Social Media Marketing Strategy

You can hire a social media marketing strategist to help you come up with plans to create a powerful campaign. Or you can employ one that will be in control of your overall social media management.

Schedule a consultation with an expert to help you manage your social media and improve your marketing strategies.

2.Graphics, Videography

If you can create and designphotos, animate videos, and do all the editing, you don’t have to hire anyone. Unless you have a lot on your plate and you can afford to hire a graphic designer and an editor, you are free to do so.

In case you are planning to start a youtube channel as I did, you’ll definitely need the right equipment. From cameras to microphones, you’ll have to invest in those.

3.Copywriting

We all want to effectively attract people and generate customers. To do that, a well-written copy is a powerful way to do the convincing. It can stir interest, allows the audience to engage with your business, and motivate a purchasing decision.

For efficient and persuasive copy, let a copywriter come to your rescue.

4.Advertisement

Spending on ads is an investment. Creating paid campaigns is a great form of generating leads. Running ads will depend on you. This can vary on how long the duration is, how far is the audience reach, and the budget you have.

What’s great about advertising on social media platforms such as Facebook, is that it lets you control how much you want to spend on every promotion and won’t charge you more than the price you’ve selected.

5.Tracking Results

It is a must to check if any of your campaigns made an impact. This allows you to see if there is a Return On Marketing Investment (ROMI).

Don’t just keep spending on ads without checking if any of them were successful. Check the overview of what your paid promotions resulted in. Study if your campaign had accomplished your goals and learn if there are aspects that are needing improvement.

Final Thoughts!

Social media marketing can be a little complex but, taking advantage of it is what our business needs. Spread brand awareness, generate leads, retain customers. The possibilities with social media marketing are vast and the opportunities are something we should not miss out on!

We’ll all be spending money somewhere and somehow, but allocating a budget on creating powerful campaigns is a great investment. Make sure to plan thoroughly and consider every little aspect before spending on ads!

Being an entrepreneur can be tough. But, the challenging times should drive us more to work harder. All our efforts will soon pay off and it’s all going to be worth it. Learn a thing or two from my journey to success at Hustle and Motivate Podcast on iTunes!

If you want to stay updated on tips and tricks for entrepreneurs, subscribe to Hustle and Motivate Youtube Channel.

Do you want another income stream? Perhaps you’d like to start your own eBay dropshipping business? Let me help you! Schedule a consultation with me right here at HustleandMotivate.com!

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