How To Get Started With Facebook Advertising 2020
Did you know that 78% of American consumers have discovered products on Facebook? This was according to a survey conducted by Kleiner Perkins? Are you still hesitant on how to get started with Facebook Advertising? Then, let me walk you through it.
Reasons To Get Started on Facebook Advertising
It is perfectly fine to be doubtful of something we have never tried doing. But, at this point in time, as business owners, we have to be open to any possible outlets that can help our business grow.
There will be instances that we are more overwhelmed by our doubts instead of focusing on our goals. That’s a given. But what’s not acceptable is if we continue to limit ourselves from doing what it’s best for our businesses just because we think that something may be too complicated.
Maybe you’re questioning whether or not Facebook Advertising will work for you? Or you’re thinking that you don’t have the budget for it yet?
Whatever it is that’s stopping you from creating a campaign today, I’m sure these reasons will change your mind.
1.Efficient and Effective
There are tons of trends on social media that vanish over time. But Facebook Advertising has appeared to become a trend that’s not going to end any time soon.
There are 56% of users claiming that they visit Facebook for information about a product or a brand. Moreover, there are 62% of people that take more interest in a product after seeing it in a Facebook video.
It is evident that running a campaign on Facebook is highly-effective. Stop believing that it only works for those who have bigger brand names, and have a better advertising budget.
If you are running a small business, that’s more reason for you to start advertising on Facebook. It can definitely work for your brand too.
Nowadays, most people have access to the internet, and it is obvious that majority of them have Facebook. The potential reach for advertising is 1.9 billion people!
Imagine the cost of setting up a billboard for a new product campaign… Aside from the fact that it is expensive, it also has a limited audience reach. The only people who are going to see it or even notice it are the only ones who are passing by where it is.
But with Facebook ads, you have the power to set your budget and how long you want your campaigns to be running.
Moreover, you have the capacity to choose how wide your reach would be and expect excellent results in just a short amount of time.
If you have a business website and planning to gain more traffic, you can get an FB ad to drive people to it at only .10 cents a click!
Keep in mind that you don’t need a large budget to get started. You don’t even have to worry whether you are exceeding your budget for campaigns because you can optimize them. You can set an average amount you’ll spend for a day or for how long your adverts will be running.
3. Reach Target Audience
Traditional marketing includes billboards, newspapers, and other print media, and so on. The reach is limited to a specific location, allows 1-way communication, and with minimal flexibility and has a difficult to measure Return of Investment. And, evidently, reaches only a number of people.
With Facebook advertising, there’s a possibility of having a global audience with maximum reach and easy to measure ROI.
When you have a perfectly defined target audience, it will be easier for you to run campaigns effectively. What FB does is that it allows you to reach specific people according to your target’s demographics and behaviors. It has detailed options that let advertisers customize and narrow your reach in a targeted way.
Also, it can let you choose to find people similar to your existing target audience. Remember that defining your target audience is key to the success of your adverts.
Pros and Cons Of Facebook Advertising
Although Facebook seems to be an ideal channel to get started with advertising, there are still some drawbacks to it. Understanding what it can do and what possible limitations you can have can also help you in how you can maximize your campaigns
Let’s start with the Pros:
You don’t have to worry about having a limited budget to start advertising. Since Facebook allows you to have full control of how much you want to spend on each campaign and how long you want it to run.
Compared to Google Ads, it is easier to set up Facebook Advertising. It’s less complicated and easier to get results. You can publish a campaign in a matter of minutes and expect results within 24 hours!
You can target the right customers with specific demographics and behaviors. Plus, you can choose an objective that is directly aligned with your goals.
There are also available formats you can choose from that is related to your objectives and can help you create a more specific yet effective advert.
Pay to Play
Unfortunately, if you want a better reach or a bigger audience, you’d have to pay more.
Diminished Organic Reach
Facebook prioritizes content that gains more engagement. There’s a bigger chance that your posts might not be seen by your followers on their feed unless you boost them.
Checklist To Get Started With Facebook Advertising
1. Create a Business Page on Facebook
If you don’t have a Facebook Page for your brand, now is the right time to create one. Select a category that fits your business. Do not forget to include every information your audience needs to know about your business. Upload a profile and cover photo.
2. Establish Goals
It is a must to know what your goals are to effectively create a successful campaign. There must be reasons why you want to advertise. Take note of that so you can create an advert aligned with your goals.
What are you aiming to achieve? Do you want more website traffic? Gain new customers? Increase Facebook Page followers?
When you know your goals it’s easier to get started with Facebook Advertising!
3. Set Up Facebook Ads Manager
You can go to Facebook Ads Manager to get your account set up. Fill out the necessary information. For the website, put the URL of the page you have created.
Do not forget to add a payment method. If you choose PayPal, another browser will come up that will ask you to log in to your account. Then check if it successfully linked to your account.
4. Choose An Objective For Your Campaign
What’s great about Facebook Ads is that it provides specific details for a targeted campaign. From the goals you’ve made, there are different FB Ad objectives you can choose from.
Pick what’s best for what you want to achieve.
If you want to spread awareness about your brand’s products and services you can pick from any of these:
- Boost post
- Promote page
- Reach people near your business
- Increase brand awareness
- Increase reach
Or, if you want more people to have more in-depth information about your business:
- Send people to a destination on or off Facebook
- Get installs of your app
- Get video views
- Collect leads for your business
In case you want the people who are already interested or following your page to purchase a product or service:
- Increase conversion on your sire
- Increase engagement in your app
- Get people to claim your offer
- Promote a product or a catalog
- Get people to visit your shop
5. Customize Target Audience
Having a well-defined target audience will allow your ads to reach the right people. When you know your customers should be, you can expect your campaigns to have the amount of impact you want.
Failure to recognize your audience will probably result in an ineffective advert. You can set up your target audience according to their demographics and input the specifics.
6. Set Your Budget
You have the control of how much you want to spend on your campaigns. You can set up limits for how much you want to spend on your adverts.
Set a maximum amount for Daily or Lifetime campaigns. This allows you to ensure that you are not exceeding your budget for advertising.
7. Launch Your Campaigns
Keep in mind that you can easily boost existing Facebook posts on your page or choose to create a new advert.
Facebook has a highly-customizable campaign option with a wide range of formats. These can depend on the objective you have chosen.
The success of your campaigns still depends on the copy, images, or videos you include. Make sure that it is designed for your target audience. It must have the power to encourage people to do the action you want them to do. May it be from visiting your website or purchasing a product or service.
Entice them, and do not forget to add value!
You can also choose where you want them to appear. Do you want them to be seen on Facebook News Feed? Or have it appear on Instagram as well?
Pick the best placement for your ads depending on your target audience.
Once you’re sure that everything you need is incorporated in your campaign, it’s time to place your order. Take note that it won’t go live as soon as you are done. Facebook will still review it and will notify you through an email confirmation once your campaign is live and running.
As you can see, it’s not as complicated as it seems! Getting started with Facebook Advertising can be a little daunting if you haven’t tried it. Once you do, you’ll eventually get the hang of it! You’ll be launching campaigns like an expert as long as you pursue to learn how to do it correctly.
It is important to stay on top of your campaigns and evaluate the results you are getting!
Running a business can be tiring, but when you’re seeing the result of your hard work, let this push you to do more. I didn’t have it easy either but I am finally glad to say that I have reached financial stability. Learn about my journey to success at Hustle and Motivated Podcast on iTunes!
Stay updated with tips and tricks for entrepreneurs at Hustle and Motivate Youtube Channel!
In case you want another income stream or would like to leverage your eBay Dropshipping business, schedule a consultation with me, right here at HustleandMotivate.com!
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