Common Mistakes of Small Business Owners and How To Avoid It!

Common Mistakes Of Small Business Owners And What You Can Do About It

Are you an entrepreneur and you are worried you are making the common mistakes of small business owners? Learning what they are can help you avoid doing the same mistakes!

It is true that running a business is not going to be a smooth ride. We’ll be hitting bumps along the way, but what if we can learn from others to avoid going on the wrong path?

Let me discuss the common mistakes of small business owners and what you can do to avoid or resolve them! 

9 Common Mistakes Of Small Business Owners!

1.Failure To Establish A Plan

failure to establish plans

It is not enough that we have identified what our goals are. Planning is not just knowing what you need to do and what you want to happen. It should be broken down into smaller tasks and creating a strategy

Starting a business can be exciting, but the common mistakes of new entrepreneurs are to recognize the importance of creating a detailed business plan.

2.Disregarding the Importance of Identifying Target Market

Skipping the process of identifying your target market can lead you to a lot of problems. Some of them are creating the wrong content, losing money due to failed campaigns, and a lot more.

As business owners, it is crucial that we know which people to attract, how to capture their attention and lead them to do what we want them to do. If you want your audience to go over your website, you’ll need to have an idea of what can trigger them into doing so. When you know the right people to target, it will be easier for you to sway them into making a buying decision. 

Identify who you’re trying to reach is critical to the success of your business.

3.Picking The Wrong Niche

Is your niche to narrow or is it too broad? This is a common mistake for individuals who are eager in starting their business. At this point in time, it’s easier to start an online business and be your own boss. But, that fact leads others to quickly jump on an industry they are not familiar with.

Chances are, they are likely to fail sooner due to a lack of knowledge on how to handle the risks they have not expected. 

4.Limiting Manpower 

Do you believe that it’s not the right time to hire people? Are you sure you can still handle everything even if there’s already a lot on your plate?

Your business will eventually grow and you’ll probably be needing more hands to get it going. Not because you believe you still can manage without having to hire someone to do it, means it should stay that way.

When you’re bombarded with tasks and deadlines, your tendency will be to rush things. You may accomplish everything on time, but are you sure about the quality of your work? 

5.Rejecting the Idea Of Having A Website

Are you one of the people who believe that having a physical store is enough? Or relying on a Facebook Page for your business is sufficient?

One of the most common mistakes of small business owners is defying the idea of creating a website for their brand. It is actually the best platform to build your brand’s credibility. It gives you a more trustworthy vibe when doing so.

Refusing to build a business website is no different from establishing a business and never telling people that you own one.

It can be a little intimidating to create, may require a lot of time to complete, but this provides new opportunities. 

6.Overpricing or Underpricing 

common mistakes of small business owners pricing

Entrepreneurs must be aware of any factors that can be damaging to their business. At first, it can truly be stressful to price our products and services. Usually, people tend to underprice their products, afraid that it won’t sell if it is priced accordingly. Others may overprice them without justifying the value of what they sell. 

If you are aware of the value of your products and services, you won’t set it at the price that’s too low for you to earn profits. Remember that you started a business and not a charity. 

Failure to set the right price for what you sell is one of the possible reasons your business may slowly fail.

7.Neglecting Marketing 

Have you ever heard someone tell you that if your business is worth it, people will come to you even if you don’t anything? I hope not. Believe it or not, there are individuals who do not see the value of marketing.

Others may think that it’s not an important factor in achieving success. Allocating a budget for marketing is a must! This is vital to create awareness around your brand, generate high-quality leads, and retain loyal customers.

8. Splurging On Things Your Business Don’t Need

Have you ever been involved in a multi-level marketing company? If so, I bet you know how MLM’s require pricey starter kits to launch your independent business. It can be a pay to play system that encourages you to buy the more expensive plans, for better benefits.

Splurging does not always mean you’re giving your business a jumpstart, especially when it is not spent on the right outlet.

Not because you “THINK” you need it, already means that you really do. 

9. Dismissing The Importance Of Contracts

Before you start a partnership or a deal with a client, make sure that you have a contract ready. This is necessary to avoid potential risks or anything that can be damaging to your business.

This gives you an assurance that the client will fulfill what is agreed upon or can help you easily resolve any dispute or misunderstanding that might arise.

Checklist to Avoid Making The Common Mistakes Of Entrepreneurs

common mistakes of small business owners and what to do about it

No matter how hard we try, there can be situations that we cannot control. It would be nice if we all have the formula for running a business without ever having to face any struggles. If that was possible, all of us would’ve been successful overnight.

Unfortunately, that’s not how the world works. There are problems that we cannot turn our backs from, but there’s also a number of mistakes we can avoid doing. So, here’s what you need to do:

1.Develop A Plan and Stick With It

When you know what your goals are, it’s just right to craft a plan to make it happen. Break them down into smaller tasks, to achieve all of it.

What you need is a well-defined business plan, a financial plan, and a marketing plan. Along the way, you might find yourself in situations you have not anticipated. Always include a contingency plan just in case!

2.Decipher Your Target Market

Having a profile of who your target market is and their buyer persona allows you to have leverage. What you can do is to conduct market research to identify who your ideal customers are. 

When you know who your target market is, this can assist you to create campaigns specifically tailored for them. You’ll have an understanding of what type of content can attract them and convert them into customers.

3. Learn About The Business You Choose To Start

If you’ve been reading my blogs, I’m sure you know how I always mention that starting a business is a long time commitment. It is a must to learn about the pros and cons of the industry were going to pick.

Before planning to launch your brand, make sure that you have thoroughly done your research, consulted experts, assessed your financial situations and future endeavors. 

When you have understood the type of business you want, you’ll have a better view if it suits you and your needs. 

4.Get The Assistance Your Business Needs

common mistakes of small business owners hiring people

Your business will eventually grow and you can’t keep doing everything on your own. Hiring people is best when you know that you can use more hands to boost productivity. Imagine the trouble of being a one-man-band. 

For your business to progress, you must also be willing to accept that you also need help.

5. Build Your Business Website

Are you still contemplating on whether or not you’ll create a website for your brand? This is something you don’t have to think twice about. Today, getting your site live is easier than ever. Although it can be a little complex at first, there are web-hosting companies that will make it all easier for you. 

There’s no need of having a background from web-developing! It is not as complicated and as expensive as it sounds. If you can afford to hire someone to do it for you, then go ahead.

If you are confident that you can do it on your own, then that’s better. All you need to pay for is the domain, the hosting, or choose a monthly subscription plan that Wix, GoDaddy, or WordPress.

6. Price Your Products And Services Accordingly

You would not want to underprice or overprice your products. If you are charging customers less of what your products are worth, you may get everything sold out, but you’ve failed to profits. 

Customers can run away from your unjust product pricing. If they don’t think that your products are worth the cost, expect that you’ll have a hard time selling anything at all.

What you can do is, check how much your competitors charge their customers and identify the best price of your products!

This is one of the reasons why it is important to identify your target market. You don’t have to worry when you have set the right price for your products and services. Your ideal customers will recognize the value of what you’re selling and are more than willing to pay for it. 

Remember that the right customers or clients, won’t haggle you to markdown the prices!

7.Invest On Marketing

common mistakes for small business owners marketing

Do not let your fear of failure stop you from pursuing your marketing plans. Mistakes are a natural part of running a business and it’s inevitable when you’re just starting out in marketing. But you must use these mistakes to learn and find ways on improving your strategies.

Marketing is an investment. Let’s say you refuse the idea of sending PR packages to influencers… You are limiting your business the exposure it needs. 

Perhaps you do not believe that promoting your Facebook posts can do your business any good. Then, you’re just rejecting the possibility of increasing your brand awareness and recognition.

Keep in mind that the best type of marketing depends on the type of your business and your target market. 

8. Stay on Top Of Your Cash flow

For instance, you are plan on upgrading your equipment that is still in good condition and is working properly. Instead of spending lavishly for that upgrade, why not save it in case you’ll need it for emergencies?

Stick with your business budget instead of blowing all the money on unnecessary spending. If you can settle for a less expensive alternative that provides the same benefits you need, then do it.

Even if you are confident that you can spend lavishly on things, be mindful of whether or not it is important.

9. Prepare A Contract

prepare a contract for partnerships

Always make sure that you have a contract ready before starting a partnership with anyone. Contact an attorney to help you draft contracts that you need for your business.

Final Thoughts!

Keep in mind the common mistakes of small business owners, to avoid having to go through such a difficult phase. Learn from others, listen to experts, and see if the problems they have encountered are similar to yours.

Apply what you have learned and keep in mind to never make the same mistake twice. 

Being an entrepreneur is a never-ending commitment. If you want your business to prosper, stay focused on your goals, and always be open to learning. 

Learn about my journey to success at Hustle and Motivate Podcast on iTunes.

Stay updated with the tips and tricks for entrepreneurs at Hustle and Motivate Youtube Channel.

If you want to start your eBay dropshipping business, schedule a consultation with me right here at!

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