The Best Ways To Promote Your Small Business! Inexpensive Marketing Strategies (2020)
Are you running a small business and you still don’t have a budget for expensive marketing strategies? As an entrepreneur, it is our job to stay ahead of our marketing, and on top of our cash flow. I’ll discuss the best ways to promote your small business, without having to spend too much!
In case you are worried that you have to splurge on a marketing budget, let me tell you this.
There are inexpensive ways you can promote your small business!
We all know the difficulty of starting a new venture and the real challenge comes when it’s time to attract new customers.
It is just right to adapt to the modern ways of marketing without costing you a lot!
Tips To Get Started For Inexpensive Marketing
Set Your Goals And Allocate A Budget!
Keeping track of your cash flow is a must. As entrepreneurs, we should be mindful of how much money is coming in and out of our business. Are we spending too much on unnecessary things? Did we splurge on new equipment that we don’t even need yet?
Always set aside money for marketing! Even though you already have a number of loyal customers, we still need to attract new ones.
The budget you can allocate for marketing depends on the goals you want to achieve. Are you planning to increase your followers? Do you have new products to promote?
Keep Up With The Trends
It’s not a burden to keep up with what is currently trending. This is one of the best ways to easily attract customers. The deal with marketing is that it’s ever-changing. Perhaps what worked for your business before, does not work anymore.
Learn to evaluate whether or not it’s time to switch up with your strategies. This will allow you to effectively provide what your target audience needs. On top of that, this gives you better leverage against your competitors.
Staying on top of today’s trends also gives you a better idea of what new goals you can add to your list for the growth of your business.
What is so unique about your small business that gives you leverage against your competitors? Keep in mind that you need to stand out from the crowd. When it comes to advertising and marketing, you must show what makes your brand the best choice!
To do that, you must learn how to be creative when publishing content and launching campaigns. When you know who your target audience is, it will be easier for you to write the best
Easy Ways To Promote Your Small Business
If you are on the process of starting your business, or if you already did… in case you are also feeling lost on how to get started with marketing, here’s how you can build your brand’s online presence.
Do you want more exposure and better branding? Start blogging! This is a great way to showcase your expertise on what you can offer your potential customers.
Also, you can use this as an outlet to spread awareness about your brand, how you started, what achievements you have received, and more!
Blogging requires commitment. You can publish a new post at least once a week. It must be fresh, interesting, informative, and shareable. It must always related to your business.
What you can do is to publish blog posts that are helpful and can showcase the value of your products and services. Always prefer quality and stay consistent when blogging!
To start blogging, you must have a business website!
Search Engine Optimization
When you’re blogging, it is also important that you understand the basics of Search Engine Optimization. This includes researching the right keywords to incorporate on your blog posts.
These keywords are your ticket to ranking on the first page of Google’s search results. Your goal is to let people find you, and proper SEO can help you do the trick.
Establish an SEO strategy to increase your website’s traffic. Keyword research is not as complicated as it sounds. There are tools like Google Keyword Planner or KWFinder that are free to use.
Go for less competitive keywords to ensure ranking and build your traffic over time. Just keep in mind that these must be related to your business and what your target audience will probably be searching for.
These keywords must be placed on the title, description, image file names, and the body of your content!
It can be a little tricky at first, but if you are keen on getting free traffic, you’ll understand why it’s important to keep doing it.
Your goal is to create blog posts optimized for SEO, that can attract your target audience to your website. This can highly influence the possibility of converting them into customers!
Create Social Media Accounts
Do you still refuse to start creating a Facebook Page or an Instagram Business Profile? Now is not the time to hesitate from doing so.
It is rather important to establish your brand’s online presence through social media channels. Did you know that most consumers are looking for local brands on social media?
If you’re new to running a business and have little to no experience with marketing, start with creating platforms that can help others to discover what you can offer.
Always keep in mind that you have no limit to the number of social media platforms you will use, as long as you know that is where your target customers are. None of us would want to waste time on building our online presence on the wrong social media platform!
Ask for Feedback
Once you’ve had your social media accounts gaining engagement from your customer, always encourage them to give you feedback. May it be from giving comments about their experience with your brand, completing an online survey about what else they’d want to see from you, or anything else that can help you improve your business.
What’s great about having social media platforms is that it allows 2-way communication. Unlike with traditional marketing. Putting up a billboard won’t give you enough information on whether or not your potential customers have seen it.
At least with social media, you can have an overview of the interactions your post have, if there were comments from your prospects or if they have made any inquiries related to your business.
In case you’ve been receiving bad feedback, be mindful of how you respond to any of it. Always let your customers know that you are open to improvements to give them better service!
Affordable Marketing Strategies
Now that you’ve learned about the basics, here’s a list of affordable ways to start marketing your small business.
You might have been worried that it takes a lot of money to start marketing your small business. It is not a requirement to spend thousands of dollars on advertising to maximize your digital marketing!
Are you ready to launch a campaign but have a limited budget? Don’t worry because Facebook can let you promote your content depending on how much you want it.
Be mindful that an effective campaign is not just based on how much you can spend on it. The compelling content, the highly visual images or video you include is crucial for effectively attracting the right customers.
Advertising is an amazing way to showcase your brand as a whole so make sure that you’re doing it right! And do not forget to include the links of where you want your potential customers to go to.
The more traffic you get, the higher chances of increasing your followers, and the better you can generate high-quality leads and convert them into loyal customers!
It is evident that consumers these days are getting wiser in terms of their purchasing decision. If you are adamant to retain your customers or gain new ones, implement a referral program.
Give discounts to those who have successfully referred your products or services. If you can offer freebies whenever they hit a minimum amount of purchase, then go for it.
You might be wondering if doing so will give you problems with earning profits…
Here’s what you can do:
Adjust your pricing accordingly. Start with increasing the base price of your products then offer discounts.
Do not overprice them if it does not justify the value of what you offer. If you do, you’re more likely to push customers away from you. As I have mentioned, customers are wiser, and would not hesitate to look for cheaper alternatives!
Work with an Influencer
If you’re constantly struggling with getting new customers, and your marketing strategies are not doing the trick anymore… this could be the right time to reach an influencer or a famous blogger.
What you can do is send them packages of your products. They will happy to receive them and will surely create a review about it. This will then increase your brand’s exposure!
Influencers have thousands of followers that trust their recommendations! Send out free products samples to them and you’ll get to grow your customer base in return.
It is important to do your research. There is no exact formula when it comes to marketing. You can’t always stick with the techniques you’ve previously had.
To gain more customers, you must learn how to level up your strategies. I hope this article has helped you with how you can get started with the best ways to promote your small business.
As entrepreneurs, being customer-centric is also needed. Incorporate what your potential prospects may need and want to successfully attract them. When people know that you are willing to put them first, it will be easier to build a bigger customer base.
Our business is not all about us, but it’s providing quality and value to people. Make sure to give them that.
Before jumping into a new marketing tactic, ensure that you have gathered enough data that tells you that it’s not working. Check which aspects needs improvement and see what you can do about it.
Marketing does not magically work overnight. We cannot expect results immediately. The same goes for our success, it requires patience and commitment.
Learn about my journey as an entrepreneur at Hustle and Motivate Podcast on iTunes!
Stay updated for tips and tricks for entrepreneurs at Hustle and Motivate Youtube Channel.
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